RealTruck Inc., a global aftermarket product and accessory brand, and a digital destination for truck, Jeep, Bronco and off-road enthusiasts, has announced an integrated partnership with legendary adventurer Bear Grylls and his inaugural “Adventure Garage with Bear Grylls” show which will air globally in 2025.
As part of the partnership, RealTruck customized a 2021 Ford F-150 and 2024 Toyota Tacoma which will be featured on the show. Both vehicles will be showcased at the RealTruck booth at this year’s SEMA (Specialty Equipment Market Association) Show in Las Vegas. In addition, RealTruck products and brands will be seamlessly integrated into each episode, bringing trucks to life and ultimately used for extreme adventures with Bear Grylls.
“The Bear Grylls partnership provides a perfect platform to showcase the quality and durability of RealTruck products in a meaningful way,” said RealTruck Inc. Vice President of Marketing Lee Riser. “Grylls and his team are like-minded people who share our passion for the great outdoors. To be an integral part of his inaugural show and showcase RealTruck products and brands being put to the test in the wild will reinforce our leadership position as a global aftermarket product and accessory brand.”
The all-new “Adventure Garage with Bear Grylls” is an electrifying TV series that catapults viewers into the heart-pounding realm of extreme vehicle transformations. At the helm is none other than the legendary adventurer Bear Grylls, guiding each episode from within the sprawling confines of his Garage, and cutting-edge workshop. Each episode tackles a new, formidable assignment—to modify a basic vehicle into something completely rugged for the mission’s adventure—be it the scorching sands of Dubai, the rugged Grand Canyon, or a custom vehicle for a humanitarian partner working in Africa.
“Adventure has been the great bedrock and strength in my life, and I feel so proud to partner with RealTruck who are passionate about enhancing the truck experience so we can tackle whatever the outdoors throws at us,” said Bear Grylls. “We are super excited to showcase some of those modified builds at SEMA this year and to share what’s in store for season one of Adventure Garage. We hope to empower you to be truly equipped for the outdoors.”
The RealTruck/Bear Grylls showcase vehicles were built by the Superlift Suspension team in West Monroe, Louisiana which feature a mix of customized adventure accessories including:
2021 Ford F-150
- Husky Liners Rocker Guard
- Low Profile Vent Visors and LightShield Pro
- Bushwacker Pocket Style Fender Flares
- Go Rhino Element Front Bumper
- Sport Bar 2.0, Dominator Xtreme DT Side Step
- XVenture Gear Hard Case and more.
2024 Tacoma
- GoRhino XVenture Gear Tool Rolls
- Xplor Blackout Series Maxline Hi/Low LED Round Lights
- RealTruck Sport Bar
- Husky Liners Weatherbeaters
- Universal Mud Guards and Low Profile Vent Visors and more.
RealTruck called upon one of its long-time partners, Buck Commander, to capture behind-the-scenes build footage to showcase the process of bringing the ultimate adventure trucks to life.
The truck builds showcase will take place during SEMA Live on Thursday, November 7 from 11:30 - 11:50 a.m. PST at RealTruck’s Booth #50027, with another special Q&A keynote with Bear Grylls at 2 p.m. PST.
For more information, please visit RealTruck.com and follow on Instagram, TikTok, Facebook, and LinkedIn.
About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.
About Bear Grylls
Bear Grylls is the most recognizable face of adventure on the planet. He is a former 21 SAS soldier, who became one of the youngest ever climbers of Mt Everest, despite breaking his back in a free-fall accident only months earlier. From Everest, he has gone on to host more extreme adventure TV shows across more global networks than anyone in history. Bear’s shows include the legendary Discovery Channel show MAN Vs WILD and the hit show RUNNING WILD with Bear Grylls, now in its eighth season on National Geographic Channel and Disney Plus. His guests have included: Will Ferrell, Bradley Cooper, Roger Federer, Julia Roberts, plus President Obama, Prime Minister Modi of India, President Zelensky of Ukraine and many others.
He also hosts the hit INTERACTIVE Netflix series YOU VS WILD, where it’s the viewers who get to decide what Bear does on each adventure. He is a double BAFTA & EMMY winner, a family man, and a No. 1 bestselling author who has sold over 20 million books. He is the Honorary Colonel to the British Royal Marine Commandos, & the first-ever Chief Ambassador to 60 million young Scouts worldwide. He is married to Shara with 3 sons. They live part of the year off-grid on a small, remote Welsh island.
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