Off-Road Travel TV and Overland Expo have entered a multi-faceted agreement that will see the two companies work together to grow off-road travel and overlanding through coordinated editorial, marketing and promotional efforts.
The impact of this alliance is far-reaching and will focus on educational content creation and industry growth that will benefit a wide range of enthusiasts and businesses.
“The strategic alliance with the Overland Expo will allow both companies to have a larger audience than has ever been seen before in overlanding,” said Mark Mitchell CEO and co-founder of Off-Road Travel TV. “With the common goal of fostering continued growth in the off-road and overland community it was a natural fit for Off-Road Travel TV and the Overland Expo to join forces.”
“This collaboration with Off-Road Travel TV perfectly complements Overland Expo’s mission to inspire and equip travelers for their adventures. By combining engaging content, expert insights, and the industry’s best gear, we’re creating a platform that empowers enthusiasts to embrace responsible exploration and connect with the overlanding community.” – Jessica Kirchner, VP of Consumer Events
Off-Road Travel TV is the first weekly 30-minute magazine-style show on a national cable and satellite television channel aimed at the off-road and overland audience that covers two, four, six and even eight-wheel vehicles.
The program will deliver regular high-quality features on off-road motorcycle, Jeep, van and 4x4 truck builds, in-depth evaluations of new and existing products, informative how-to articles, valuable camping tips and tricks, and of course, off-road travel to iconic and popular off-road destinations. Off-Road Travel TV can be seen every Sunday morning at 9:30am ET/PT on MAVTV and will repeat up to six times weekly.
“My son Wyatt and I took a trip to the Overland Expo in Redmond, Oregon two years ago, and that laid the foundation for the television show,” said Ken Faught, Executive Producer, President and co-founder of Off-Road Travel TV. “Our Mission Statement is to educate people on the incredible world of off-road travel and introduce them to equipment, technique and technology that will inspire them to explore, wonder, and camp, and we don’t think there is a better strategic partner than the crew of Overland Expo.”
Both companies are committed to promoting environmental stewardship and proper land use to ensure that the future of off-road adventure travel and overlanding burns brighter than ever.
Off-Road Travel TV is proud to support organizations like Tread Lightly, Blue Ribbon Coalition and NOHVCC.
About Off-Road Travel TV
Off-Road Travel TV is a multi-platform media company and the first cable network television
show dedicated to off-road and overland travel. The 13-episode series on MAVTV was created by group of experienced off-road enthusiasts with a passion for storytelling. The show will link to other platforms (website, Instagram, Facebook, YouTube and more) where enthusiasts will find more in-depth information.
Off-Road Travel TV is also home to MX & Off-Road Tours, a comprehensive network of the best off-road motorcycle tours, bike rentals and riding schools across North America.
For more information visit offroadtraveltv.com and follow Off-Road Travel TV and #offroadtraveltv on Instagram, Facebook and YouTube.
About Overland Expo
Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.
For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.
About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com.
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